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lebron james springhill merges with fulwell 73 to expand entertainment reach

LeBron James" SpringHill Co. is merging with British production company Fulwell 73, known for "The Kardashians" and "Carpool Karaoke." Co-CEO Maverick Carter aims to enhance content capabilities and scale for larger media deals, supported by investors like Fenway Sports Group and Nike. The merger will leverage SpringHill"s brand consultancy, Robot, to explore new business opportunities.
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